Did you know that the first online business transactions happened in the 1980’s? With the launch of our online shop, we thought it would be fitting to pay tribute to two of the most successful online shops in history, online shopping started officially in the 1990’s!
It must have taken a serious amount of courage to quit a well paying day job for something as foreign and unpredictable as the internet back in 1990 something. Jeff Bezos did exactly that. He was head of a large Wall Street Firm at the time. He borrowed a large sum of cash from his parents, moved city and sold his first book on his own online store, Amazon, in 1995. It took years for him to make a significant profit but look at him now. Imagine owning Amazon! The name was one of hope. He hoped his idea would end up being the biggest thing online, as the Amazon is the biggest river on earth… and perhaps it was his positive vision that saw him through to amazing success over time.
eBay was founded by Pierre Omidyar in the autumn of 1995 as a hobby; he was a computer programmer and 28 years old at the time. Within the first ten years it expanded from 30 to 15 000 employees. He was a billionaire by age 31 and has spent his life doing philanthropic projects and building up the lives of others since. Perhaps these men were in the right place at the right time, we believe that may have played a part, but more importantly, their eyes were open; searching for the next opportunity, they persevered, looked outward and remained positive.
We can all take a page from these books and cultivate a more positive and tenacious attitude in our endeavors as modern women.
In 1910 a woman’s role was pretty much set in stone. Being an actress meant Elise Raymonde De La Roche was cut a bit of slack, money and status don’t buy bravery and ambition though. In 1910 she became the first female pilot to receive a pilot’s license. Her achievements in aviation were the reason she was given the title of Baroness.
Beryl Markham was born in England in 1902 and is best known for her solo flight across the Atlantic in 1936. She flew from England and crash landed in Canada 20 hours later, surviving to tell the tale. (Pretty hardcore for 1936!)
She was taken to Kenya as a four year old girl by her father. She had a wild and adventurous African childhood while her father established himself as a prominent horse-trainer in the British Colony. She learnt fast and followed in his footsteps from the age of 17. She was a noted non-conformist and was married three times having had scandalous affairs with prominent men like Prince Henry, Duke of Gloucester.
As well as being an accomplished pilot and horse-trainer, Markham was also a writer. She published her life story 'West With the Night' in 1942. Ernest Hemmingway is said to have admired her writing calling her book “bloody wonderful” (which we agree with!).
We’ve chosen to name the first two Qdai garments after these amazing women because we believe that celebrating inspiring women reminds us that anything is possible. If they could do it the 1900’s, what's stopping us today?
In future we will continue to celebrate and honour the women who have beaten the odds to offer us inspiration.
Watch this space!
Have you ever been genuinely surprised when you have taken your seat on the aircraft, and you hear the female voice announcing "This is your Captain speaking..."?
But women have been flying for about as long as aircraft have existed! Ever heard about the Wright Brothers? Yes? What about Katherine Wright...? She was the sister of Wilbur and Orville Wright, and was instrumental in advancing her brothers' aviation business (1).
In my career in aviation, there have been plenty of comments about how few women pilots there are. It has never deterred me from my love of flying, and I wish that women and girls could see that they too, can do anything they want.
This is why each clothing line produced by Qdai will be dedicated to a woman who has achieved something which we admire, demonstrating that society is not nearly as limiting as it sometimes appears to be.
Naturally, this will start with female pilots! But we won't stop there. We love the fact that there have been scientists, lawyers, professional athletes, nurses, teachers and stay home mothers who have changed the course of history.
Courageous, confident, undeterred, strong women. Not only can they survive in a 'mans' World, they can do it their own way too!
How many of us are stuck in a 9 to 5 we don’t love? How many of us have a little dream tucked in our back pockets but aren’t brave enough to whip it out? My hand is up for sure. ‘’What if it doesn’t work?” has kept me treading water for years. The founder of Qdai, Malvina Nicca, is braver than me.
Since joining the Swiss Air Cadets at age 17, she has more than one daring manoeuvre under her belt. She has most recently made the leap from airline pilot to innovative fashion designer in a matter of weeks. Let’s just say Aeronautical Engineering and Fashion have had the most fabulous love child!
Malvina wanted a pretty dress that could also carry her valuables and couldn’t find one, so like any other woman, (not!) she just made one herself! The Qdai idea had been born, and she has since travelled the globe to find these amazing fabrics that feel as great as they look. She has also taken her time to select a small family business to produce each garment ethically, with a view to working towards production that is entirely sustainable. Her goal is to donate a percentage of profits to empowering women and to reducing the global fashion footprint.
This unconventional clothing company is the natural product of a woman who is determined to have it all, why compromise on functionality just because you are choosing to wear a dress? The Qdai brand celebrates unique feminine courage, something we all possess but don’t always acknowledge. These clothes are about having independence, comfort and convenience all in one garment. They are about throwing your feelings of inadequacy to the prevailing winds and taking flight with freedom instead.
If you can have it all, why settle for less?
On these pages you can find the latest about Qdai - but this is not all about us.